In 2009, we began to work for the vaccines division of Novartis, a pharmaceutical company whose activity focuses on three main areas: innovative medicines, vision care, and generic and biosimilar medicines.
Over the years, we have worked on their communications, marketing, and public relations strategies numerous times, organizing different types of congresses and product presentations at both a national and international level.
Under the banner of presenting a new product from the vaccines division, at the Barcelona edition we were faced with the challenge of organizing a unique event, in line with the level of perfection required by such a client, and with the remit of offering a unique combination in the heart of Barcelona.
For this reason, we chose the headquarters of the Barcelona Bar Association for the conferences and Hotel Condes de Barcelona with its exceptional terrace, Aire, for the lunch. The stunning views facing La Pedrera, the famous Modernist building designed by Gaudí, were the perfect backdrop to bring the discussion to a close.
In addition to assistance and consultancy for the day of the conferences, at Brand we took charge of every aspect of the event: all the graphic imagery, the conferences website, selecting merchandising items in line with the ideas the company wished to transmit, and so on, right through to the Technical Secretariat service for invitations, follow up and transfers.
Personalised treatment and attention to detail are our priority at this type of event, both when dealing with each of the participants and when offering unique venues to surprise attendees.