THE CHALLENGE TO EXCEL
The CEREC and InLab Symposium is currently the most important digital dental congress in Spain. With more than four editions under its belt, each year the latest advances in digital technology are presented to further the success of dental clinics and laboratories.
Prestigious international speakers and top specialists and professionals from the sector made the last edition a great success in terms of attendee numbers and organization.
The 4th CEREC and InLab Digital Symposium was held in Malaga and brought together over 400 guests. Attendees could enjoy workshops and talks presenting the latest techniques to continue to offer the highest level of efficiency and quality in patient treatments.
Brand was once again responsible for managing the organization of the whole project, tailoring it to the needs of the client and creating a very special space with a unique programme of talks and activities, as well as meeting the strategic targets set to surpass the success of previous editions.
One of our challenges was to be able to visualise Malaga´s impressive Gran Hotel Miramar as the congress venue. When we visited it on a recce it was still undergoing renovation, but the Brand team spotted the unique potential of this historic building.
This was the perfect setting for the talks, workshops, exhibition area, and registration for attendees; who we also offered ad hoc city excursions and a gala dinner to sample the very best local cuisine.